Market Positioning Map

Market Positioning Map. Product Positioning Perceptual Map Powerpoint Show Powerpoint Riset This strategic tool contrasts the brand against competitors based on various criteria important to the target market, such as price, quality, status, or features. The map allows you to identify how competitors are positioned relative to you and to identify opportunities in the marketplace

Reprint: R0711G A price-benefit positioning map helps you see, through your customers' eyes, how your product compares with all its competitors in a market The positioning map is a two-dimensional graphical representation of marketing positioning, also called a perception map; it shows the position of a company, a brand, or an individual product or product line in its market segment.

Market Positioning Map Template

An example of consumers perception of price and quality of brands in the automobile industry are mapped below: Next, using the insights gathered from your competitive analysis, create a map of the market that shows your competitive positioning This strategic tool contrasts the brand against competitors based on various criteria important to the target market, such as price, quality, status, or features.

Positioning Map Marketing Template. A market positioning map, also known as a perceptual map, is a visual representation that displays how a company's products or services are perceived in the minds of consumers A perceptual map is used to show consumer perception of certain brands

How Product Positioning Can Be Used To Achieve Longterm Success. Brand and product positioning maps allow marketers to pinpoint and understand various elements of a brand An example of consumers perception of price and quality of brands in the automobile industry are mapped below: